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Eyewitness The rise and fall of Dorling Kindersley: The Inside Story of a Publishing Phenomenon by Christopher Davis

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14 – Mammoth Sales

The German book market is a large and complex beast. Unlike most of the major book-buying markets of the world, its publishing centres are not confined to one or two cities but sprinkled across the face of the country like a rash. In the early days of Dorling Kindersley our knowledge of how to penetrate it was pretty limited. A reconnaissance of the acres occupied by the German publishing community in the halls of Frankfurt would give you an idea of who the leading players were, but very little insight into the size and scope of the remainder. Peter Kindersley decided that the only way to find out was to visit them in their own territory. I drew up a list of likely candidates for illustrated reference books and we flew to ...

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