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Eyewitness The rise and fall of Dorling Kindersley: The Inside Story of a Publishing Phenomenon by Christopher Davis

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15 – If You Build It, They Will Come

Control, control, control was the Kindersley mantra – over what we created, how it was produced, manufactured, marketed and sold, how it was stored and retained for future use in different formats and on other platforms. (Oddly, in one of those management consultant tests where personalities are assessed, he did not emerge as a control freak – which might say something about the validity of the testing method.) The principle of owning what we originated was a cardinal rule, one that was crucial in building the backbone of the company and, later, in enhancing its net value.

The first major testing of this principle occurred with the determination to produce the most comprehensively illustrated encyclopedia ...

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