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Eyewitness The rise and fall of Dorling Kindersley: The Inside Story of a Publishing Phenomenon by Christopher Davis

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18 – Home Deliveries

Michael Devenish was (still is) a gentleman farmer. He wore a blazer, cravat and corduroys, had a well-trained gun dog who sat obediently at his feet when visiting the office, and brought baskets of his orchard apples to sustain us at the Frankfurt Book Fair. He was liked by everyone who dealt with him for his warm civility and he was also an MBA. On his daily commute to Dorling Kindersley, where he was international sales director for Adult Books, Michael fell in with a couple of entrepreneurs (one a businessman, the other a doctor) who pitched a direct-selling plan at him that they believed was ideally suited to DK books. After some weeks of being subjected to this, Michael’s business brain began to be persuaded that ...

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