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Eyewitness The rise and fall of Dorling Kindersley: The Inside Story of a Publishing Phenomenon by Christopher Davis

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21 – Publishing Fundamentals

Public flotation can change the dynamics of a company, especially a creative one. With hindsight, I am not convinced that becoming a plc is a wise move for any business built on the continuous generation of fresh ideas and dependent on the lottery of a notoriously unpredictable marketplace. Will the sales increase next year? Will the profits grow? Will the margins improve? Will the overheads be contained? During the amazing uninterrupted surf ride we had enjoyed over the previous four years, such questions, while raised every time the annual budget was compiled, were never taxing enough to keep one awake at night. Now they were a matter of quarterly scrutiny by analysts and fund managers, keen to be reassured that ...

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