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Eyewitness The rise and fall of Dorling Kindersley: The Inside Story of a Publishing Phenomenon by Christopher Davis

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26 – Complexity and Commitment

It may sound like a recipe for chaos but Dorling Kindersley thrived on complexity, both creatively and operationally.

In the first instance, the designs on the page, in particular those with the Eyewitness look, are deliberately complex. They may appear open and simple to use by the reader – and that was the ultimate goal – but hidden within them are layers of built-in hierarchy to provide special emphasis or establish points of difference. The relative sizes of the images and how they are placed on the spread, the different sizes of font, the use of annotation, the positioning of captions adjacent to an image, are all worked out to a template with the aim of, firstly, creating an emotional impact with which ...

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