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Eyewitness The rise and fall of Dorling Kindersley: The Inside Story of a Publishing Phenomenon by Christopher Davis

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28 – Enter the Marketing Man

One might imagine that a company with the name Industrial Light and Magic would be situated somewhere in the urban sprawl of Los Angeles or Silicon Valley, in which case it would have been easier to find than it was. The Lucas Ranch is discreetly hidden away off a country road an hour or so north of San Francisco. You drive down a track bordered by gently rolling hills reminiscent of Scotland towards what looks like a Victorian hunting lodge. This building, in fact a relatively recent reproduction, houses the headquarters of LucasFilm, while tucked away at the edges of the valley various barn-like structures contain the personnel and special effects for Industrial Light and Magic, George Lucas’s box of tricks factory ...

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