In This Chapter
Understanding how a business page is laid out
Familiarizing yourself with business page tools and options
Using Facebook as a personal timeline or a business page
After you set up your business page, one of the first things you may notice is that business pages look a lot like personal timelines. However, several features of personal timelines (list of friends, summary of personal information, and so on) have been replaced with features related to interacting with your followers, tracking your followers, and more.
This chapter explains how a business page differs from a personal timeline, what each business page feature does, and how you can manage your page presence on Facebook.
Your business page is laid out in sections: the blue Facebook navigation bar at the top of the page, the Admin panel, your cover photo, basic page info, apps, and your timeline, as shown in Figure 3-1. The following sections explain what is included in each area of the page and how you can use the links and information to manage your business page.
If you don’t automatically see your Admin panel, click ...