Chapter 1

Building a Network of Influence

In This Chapter

arrow Building a loyal following for your business

arrow Connecting with friends and followers

arrow Adding Facebook to marketing campaigns

arrow Getting more business page posts from friends and followers

Social media is about connecting with friends and followers. When marketing a business in the Facebook world, people often focus on how many friends and followers they have. The fact is, if you have friends and followers but have no influence over them, you might be wasting your time and marketing dollars.

Success on Facebook is about building an audience that is listening. Better yet, it’s about building a network of influence, in which you influence not just the people in your own audience but their friends and connections as well. In the following sections, we give you practical advice on how to increase engagement with your current customers and how to attract new customers.

Although this chapter focuses on building your business using your business page, much of our advice is useful for individuals who are just looking to up their game on ...

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