Chapter 5

Identifying Your Target Audience

In This Chapter

arrow Marketing business pages offline

arrow Why online and traditional marketing are important

arrow Other online marketing tools used for Facebook

You might be reading this minibook to get a better understanding of how you can use Facebook to market your business. If this is the case, we would be remiss if we didn’t offer you balanced advice.

Facebook is one of the most important places to market your business in the Internet age for many reasons. The driving reason to use Facebook for marketing is not because of how dynamic and interactive you can get with your market. It’s not because of the two-way conversation and the ability to respond to your customers in real time. These are secondary reasons. The primary reason is its user base. Millions of potential customers are on Facebook.

In this chapter, we discuss marketing your Facebook presence using a healthy mix of traditional and online tools.

Using Insights to Identify Your Audience

To effectively market to the right audience, you need to identify who that appropriate audience is — that is, the people who will buy your product and are a good fit to be your customers. The way to determine ...

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