Facebook Cookbook

Requests

Problem

How can I ask users to come and do something in my app?

Solution and Discussion

It’s easiest to think of requests as Notifications with an action. They carry a little more weight than general invitations into an application because they have a specific call to action associated with them, as shown in Figure 2-34.

Figure 2-34. Disco Nap request

The general idea is that you’re requesting users to take an action in your app based on an action that another user has already taken. Requests tend to have a higher click-through rate than Notifications because they contain an obvious call to action, so carefully consider how you can leverage them.