Facebook Cookbook

Monetize, Measure, and Market with SocialMedia

Problem

I need a toolkit of services and opportunities to earn revenue and attract users to my app.

Solution

SocialMedia Networks offers a whole platform for app developers to monetize, measure, and market their applications on Facebook, Bebo, MySpace, and hi5. You can find more information and sign up at http://www.socialmedia.com.

Discussion

SocialMedia shares a lot in common with other ad platforms for social networks, such as Cubics (see Social Network Advertising with Cubics). SocialMedia’s platform is divided into three pieces, as shown in Figure 10-5.

Figure 10-5. SocialMedia’s Three-M platform (from http://socialmedia.com/developers)

Monetize

SocialMedia has developed a number of innovative ad formats for display inside of your applications that are designed for Facebook Platform, not just the Web at large, including Canvas (645×60 pixels), Television (300×250 pixels), Interstitial (600×500 pixels), and Leaderboard (728×90 pixels). You simply need to register, specify one of your apps, and paste the generated fb:iframe tag into your page.

Measure

Once you have a SocialMedia account, you’ll have access to their dashboards and Appsaholic app-tracking tools (see Which Types of Apps Are the Most Popular? for more info on Appsaholic). The dashboards offer most of the same information that you can find in Facebook Insights, but also lets you ...