Index
Symbols
416-Florist, 247
2008 U. S. presidential campaign case study, 306-308
@replies, 206
A
Aaker, Jennifer, 298-299
account registration data, accessing, 27
active candidates, recruiting, 165
ad targeting, 251
evolution of, 252
friend-of-connection, 263
promoted tweets, 275
ad types, comparing performances of, 264
adjacency to questionable content, 133
ads. See also marketing
creating with DirectAds, 253
expectations, 257-258
selecting targeting criteria, 253-255
specifying budgets, 256
engagement ads, 270-275
Facebook, 258
budgets, 263
creating, 258-259
CTR (click-through rate), 264
expectations, 263-265
hypertargeting, 259-263
linking to other Facebook Pages, 267-268
tips for, 265-266
location-targeted ads for small businesses, 282 ...
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