I am indebted to my editor, Trina MacDonald, who found me on Facebook, of all places; took a big chance on an unknown author; and then worked tirelessly to make the first edition a great success.
I thank the many tens of thousands of you from around the world who read the first edition of this book and engage in dialogue on social media business topics every day with me and one another. Special thanks to the most active contributors on our Facebook Page: Nadine Gerber, Samir Pandit, Todd Chaffee, Ernesto Bruscia, and Rich Liao. Though we have never met, your stories, questions, and comments inspired this second edition.
I would also like to thank:
Steve Garrity, my good friend and programming partner from college and, most recently, ...