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Facebook Era, The: Tapping Online Social Networks to Market, Sell, and Innovate, 2/e by Clara Shih

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About the Author

Clara Shih created Faceconnector in 2007 (originally Faceforce), which integrates Facebook and Salesforce.com and was the first business application on Facebook. Clara is CEO and founder of Hearsay Labs—a provider of social CRM software that helps companies manage customer relationships and grow using Facebook, Twitter, and other social sites.

Previously, Clara was a marketing and alliances executive at salesforce.com, where she was responsible for the AppExchange and led the company’s social media partnerships with Facebook and LinkedIn. She has also worked at Google and Microsoft in corporate strategy and software development. Clara holds B. S. and M. S. degrees in economics and computer science from Stanford and has a Master’s ...

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