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Facebook Marketing All-in-One For Dummies, 2nd Edition by Andrea Vahl, Phyllis Khare, Amy Porterfield

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Book I

Joining the Facebook Marketing Revolution

9781118466803-pp0101.eps

Contents at a Glance

Chapter 1: Exploring Facebook Marketing

Seeing the Business Potential of Facebook

Using Facebook with the Global Market

Understanding Facebook Marketing Basics

Chapter 2: Creating Your Facebook Marketing Plan

Defining Your Ideal Audience on Facebook

Finding Your Ideal Audience inside Facebook

Identifying the Core Goals of Your Facebook Marketing Plan

Rules for Successful Facebook Pages

Setting Up the Resources and Manpower for Your Facebook Marketing Plan

Defining Your Admin Team

Measuring Your Return on Investment

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