Book I
Joining the Facebook Marketing Revolution
Book I
Joining the Facebook Marketing Revolution
Contents at a Glance
Chapter 1: Exploring Facebook Marketing
Seeing the Business Potential of Facebook
Using Facebook with the Global Market
Understanding Facebook Marketing Basics
Chapter 2: Creating Your Facebook Marketing Plan
Defining Your Ideal Audience on Facebook
Finding Your Ideal Audience inside Facebook
Identifying the Core Goals of Your Facebook Marketing Plan
Rules for Successful Facebook Pages
Setting Up the Resources and Manpower for Your Facebook Marketing Plan
Defining Your Admin Team
Measuring Your Return on Investment
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