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Facebook Marketing All-in-One For Dummies, 2nd Edition by Andrea Vahl, Phyllis Khare, Amy Porterfield

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Book II

Claiming Your Presence on Facebook

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Contents at a Glance

Chapter 1: Understanding Facebook Pages and Personal Accounts

Reviewing Facebook Pages and Account Types

Navigating Your Personal Profile Timeline and the Subscribe Button

Talking about the Ticker

Creating a Business Page

Making a Places Page

Creating a Group Page

Setting Up an Interest Page

Creating a Limited Business Account

Chapter 2: Creating Your Business Page

Considering a Few Things Before You Start

Setting Up Your New Business Page

Completing, Publishing, and Promoting Your Page

Managing Missteps

Chapter 3: Administering Your Facebook Business Page

Viewing Facebook as Your Page

Understanding How Other People See Your Page

Editing Your Page

Chapter 4: Arranging What Your Visitors See

Finding Your Page

Understanding How Apps Act as Navigation Links

Adding Facebook Apps to Your Page

Changing the Order of Apps on Your Page

Using the Hover Card as an Ad

Chapter 5: Using Your Personal Profile to Support Your Business

Determining Whether the Subscribe Button Is for You

Turning On Your Subscribe Button

Editing the Subscribe Settings

Seeing How to Post Publicly

Marketing Basics with a Personal Profile

Understanding Friend Subscribers and Public Subscribers

Adding Public Life Events to Your Personal Profile

Adjusting Your Timeline for Public Viewing

Uploading a Cover Photo that ...

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