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Facebook Marketing All-in-One For Dummies, 2nd Edition by Andrea Vahl, Phyllis Khare, Amy Porterfield

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Book VI

Making Facebook Come Alive with Events and Contests

9781118466803-pp0601.eps

Contents at a Glance

Chapter 1: Creating Facebook Events

Getting Started with Facebook Events

Uncovering Limitations of Facebook Events

Promoting an Event

Chapter 2: Building Excitement with a Contest

Thinking about Running a Contest?

Designing Your Contest

Defining Success

Chapter 3: Using Third-Party Contest Applications

Finding a Contest Application

Getting to Know the Contest Applications

Delivering the Prizes

Keeping to a Budget

Designing Your Contest with the Wildfire Application

Using the North Social Application for Your Contest

Using the Woobox Sweepstakes Application

Using the Offerpop Application

Adjusting the App’s Photo

Chapter 4: Promoting Your Contest and Analyzing the Results

Setting Up a Blog Tour

Promoting Your Contest on Your Blog or Website

Using Facebook Open Graph to Allow Entries Anywhere on the Web

Using Social Media to Promote Your Contest

Using Facebook to Promote an External Contest

Analyzing Your Contest Results

Adjusting Your Strategy Based on Analytics

Planning Future Contests

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