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Facebook Marketing All-in-One For Dummies, 2nd Edition by Andrea Vahl, Phyllis Khare, Amy Porterfield

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Book VIII

Facebook Advertising

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Contents at a Glance

Chapter 1: Advertising in Facebook

Introducing Facebook Advertising

Understanding How Facebook Advertising Works

Identifying Your Goals

Making Your Initial Decisions

Chapter 2: Creating a Facebook Ad

Designing a Click-Worthy Ad

Using Laser Targeting

Setting Your Bidding and Pricing Goals

Running a Facebook Promoted Post

Getting Help from the Facebook Ads Team

Chapter 3: Testing, Measuring, and Modifying Your Ad

Understanding the Ads Manager

Adding an Admin to Your Facebook Ads Account

Testing Your Ad

Viewing Facebook Reports

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