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Facebook Marketing All-in-One For Dummies, 2nd Edition by Andrea Vahl, Phyllis Khare, Amy Porterfield

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Book IX

Measuring, Monitoring, and Analyzing

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Contents at a Glance

Chapter 1: Setting Realistic Targets to Identify Success

Exploring Social Monitoring and Measuring

The Importance of Social Media Monitoring

The Importance of Social Media Measuring

Chapter 2: Exploring Facebook Insights

Making Sense of Insights Information

Determining the Most Important Data to Track

Reaching Your Ideal Audience

Chapter 3: Using Third-Party Monitoring Tools and Analyzing Results

Choosing the Tool That’s Best for Your Business

Choosing Monitoring Tools: Your Third-Party Options

Finding the Biggest Payoff with Your Monitoring Efforts

Analyzing Results and Taking Action

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