Chapter 1. Internet Marketing 1985–2010

Today, computer usage is a pervasive part of our lives. It's hard to believe that wasn't so just a little more than a generation ago. Even so, Internet marketing and social media aren't exactly new concepts. Even the earliest online services included a variety of marketing options to help businesses tap into this vast new marketplace of consumers. How did the industry evolve over the years?

Chapter Contents

The Humble Beginnings of Social Marketing

The Emergence of Social Networks

Social Media by the Numbers and by Feel

What Social Media in 2010 Tells Us about the Future of Marketing

Realistic Social Marketing Expectations

A Few Thoughts Regarding Consumer Engagement

The Humble Beginnings of Social Marketing

We all ...

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