Chapter 2. What Is Facebook?
So what is this Facebook thing all about anyway? In Chapter 1, we talked about what social media means at a high level and how consumers are changing behavior to share life's details online. In this chapter, we'll break down the different social networks and talk about how the individual parts of Facebook come together for a user.
Chapter Contents
Social Networking and Social Media Defined
Social Network Landscape
Seven Truths of Social Networks
What You Want: Viral Marketing
Other Opportunities in Social Networking
Campaign Ideas
Facebook Basics
Friending
The News Feed
Social Networking and Social Media Defined
Before we discuss the other websites that I want to call to your attention, it is important that you understand some ...
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