Chapter 3. Develop a Facebook Strategy and Measure Success
We've set the stage of the social media landscape and introduced the critically important concepts of the News Feed, profiles, and friends on Facebook. Now we'll use these concepts to develop a strategy to get you started. Chapters 4–7 will walk you through executing the strategy—but execution means nothing without a good plan to get started.
Chapter Contents
Defining Your Facebook Presence
Close-Up of a Successful Social Media Campaign
Defining Your Social Media "Product"
Your Facebook To-Do List
Defining Your Facebook Presence
It seems like a relatively simple concept, but a lot of companies struggle with determining what their presence on Facebook and other social media will be. Should you ...
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