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Facebook Marketing: An Hour a Day, 2nd Edition by Mari Smith, Chris Treadaway

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Chapter 2

Understanding Social Media and Facebook

Social media and Facebook have evolved significantly over the past few years. The competitive landscape has simplified dramatically. Facebook has fundamentally changed into an infrastructure that is redefining the Internet experience, and major players across a wide range of industries have taken notice.

Chapter Contents

  • Social Networks, Social Media, and the Social Graph Defined
  • Facebook, the Evolving Organism
  • Facebook Basics
  • Campaign Ideas
  • What You Want: Viral Marketing
  • Other Opportunities in Social Networking

Social Networks, Social Media, and the Social Graph Defined

Before we discuss the other websites that we want to call to your attention, it is important that you understand some nuances ...

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