Chapter 3

Marketing and Business Success on Facebook

One of the best things to come from the Internet marketing revolution is that we can measure things. Page views, unique visitors, and transactions have been measured for quite some time now. With social marketing, we can now measure interactions more effectively. But is it all a red herring? Is measurement just setting us up for disappointment? What are the right metrics? When should they be achieved? Are there things that we perhaps shouldn’t even measure?

This chapter will summarize the different ways you can measure success so that you can establish a framework that will work for your business and the expectations you have of the social channel.

Chapter Contents

  • Right-Brain vs. Left-Brain ...

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