Chapter 5

Month 2: Establish Your Corporate Presence with Pages

Facebook fan pages have grown over the past several years to become one of the most effective ways to build community with consumers. Because of the sheer volume of users on Facebook, businesses of all sizes—from small entrepreneurs to major corporate brands—focus on fan pages as the top destination for their online presence with the ultimate goal of keeping consumers informed.

Chapter Contents:

  • Week 1: Research Pages, and Set Up Your Own
  • Week 2: Determine Your Content Strategy
  • Week 3: Add and Experiment with Content
  • Week 4: Promote Your Page and Engage with Fans
  • Week 5: Monitor and Modify the Plan

Week 1: Research Pages, and Set Up Your Own

Facebook’s rules stipulate that users ...

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