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Facebook Marketing: An Hour a Day, 2nd Edition by Mari Smith, Chris Treadaway

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Chapter 7

Beyond Pages: Groups, Apps, Social Plugins, and Mobile

Other than business (fan) pages, Facebook offers a variety of default apps and third-party apps, along with several additional features that most businesses would do well to take advantage of. In this chapter, we’ll go through these features and apps and walk you through many of our favorite third-party apps.

Chapter Contents

  • Groups for Business
  • Facebook Default Apps
  • Third-Party Apps
  • Social Plugins
  • Create Your Own App
  • Facebook Mobile for Businesses

Groups for Business

In late 2010, Facebook significantly changed up the format of groups. Previously, businesses were confused as to the best channel on Facebook through which to market. Profiles had much similarity to pages, and ...

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