Beyond Pages: Groups, Apps, Social Plugins, and Mobile
Other than business (fan) pages, Facebook offers a variety of default apps and third-party apps, along with several additional features that most businesses would do well to take advantage of. In this chapter, we’ll go through these features and apps and walk you through many of our favorite third-party apps.
- Groups for Business
- Facebook Default Apps
- Third-Party Apps
- Social Plugins
- Create Your Own App
- Facebook Mobile for Businesses
Groups for Business
In late 2010, Facebook significantly changed up the format of groups. Previously, businesses were confused as to the best channel on Facebook through which to market. Profiles had much similarity to pages, and ...