Chapter 12. Dressing Up Your Facebook Page with Applications
Facebook applications (apps) have become powerful tools for marketers. They can serve a variety of functions when installed on your Facebook profile and/or Page and are a great way to add some sizzle to your business's Facebook presence. In fact, Facebook apps are becoming so popular that 70 percent of Facebook members regularly interact with them every month.
Facebook now lists more than 52,000 apps in the Application Directory. Individuals and third-party companies created the majority of them. Facebook allows anyone to build an app that works on the Facebook Platform (as long as the app adheres to the Facebook developer guidelines). Although many of these apps are not intended for business use, such as games, trivia quizzes, and other time-wasting pursuits, the number of apps designed to address specific business needs are increasing.
We discuss how to create a Facebook Page in Chapter 4, and Facebook apps can now help bring your Page to life. Whether adding a presentation via the SlideShare app or posting content from a blog you write or admire via the Simple RSS app, apps are a key ingredient in customizing your Facebook Page and are becoming an important advertising and branding vehicle within Facebook.
Exploring Applications
Facebook apps are software modules ...
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