Facebook® Marketing For Dummies®

Chapter 16. Ten Reasons Why Your Business Needs a Facebook Page

The Facebook Platform is no longer for young kids, college students, or young adults just keeping in touch with their best friends; it's turning into one of the most powerful platforms for business since Google launched AdWords in 2001.

Where else in reality — or on the Web — can you find some of the most connected and social people on the planet all ready and willing to engage with you and your business? Better still, where can you find an ad platform that can not only target by keyword (like Google can do) but also target by age, sex, location, and personal attributes such as favorite types of music, movies, or food? This chapter lists ten reasons to consider a Facebook Page for your business.

Get More Attention from Search Engines

One of the best things about a Page on Facebook is the ability for that Page to be indexed by the major search engines and appear in a search for your company name within days. Both profiles and Pages are indexed and considered a strong source of relevant content in the eyes of the search engines. Much like a blog where there are frequent posts of fresh content, so goes your Facebook presence. For businesses, this can be an invaluable way to drive more traffic to your Page.

Tap into the Social Network Community

Another benefit of having a Page for your business is that anyone can find your business on Facebook in ways perhaps that you never dreamed of. Sure, they can find your business by doing ...