Facebook® Marketing For Dummies®

Chapter 19. Ten (Plus One) Must-Have Facebook Applications for Your Business

Facebook offers a wide variety of applications (apps) geared to the business member. In fact, the Applications Directory lists more than 800 Facebook business apps at last glance (see Chapter 12). With so much free software just a click away, it's hard to know the must-have, timesaving, moneymaking, and productivity increasing apps that you may want for your Facebook business presence.

So, to help you narrow the selection and make sense of all these apps, we took some time to review many of the built-in Facebook apps and selected the following eleven apps (in no particular order) for your Page.

My Network Value (powered by XING)

Recognize your value within your network of contacts and tap into it to expand your net worth. My Network Value helps you evaluate your value and then compare it to others in your network. From social networking pioneer Xing, this application lets you discover new business contacts and opportunities through searches and advanced contact management tools.(See Figure 19-1.)

Figure 19.1. Find out your value within your network with Xing's My Network Value.

MyOffice

Ideal for team members spread across different office locations, MyOffice helps you to manage your project or business with a collaborative suite of tools. Schedule meetings with your team or group, organize an event, discuss ideas, ...