Chapter 17

Ten (Okay, Eight) Factors for Long-Term Facebook Marketing Success

In This Chapter

arrow Understanding why Facebook users share

arrow Building trust with Facebook fans

arrow Understanding why you should measure your results

arrow Being creative and fearless

Every marketer wants her Facebook campaign to succeed, but not everyone can be so lucky. What are the best approaches to ensure success? This chapter lists the most time-tested ways to make sure your campaign makes the most of Facebook.

Learn the Language, Eat the Food

One of the best ways to ensure long-term marketing success on Facebook is to use it for personal use. Sure, you can read books and the latest research about why people use Facebook and why it continues to have amazing growth even after exceeding 800 million users worldwide. However, no book can take the place of the Facebook experience.

By signing up and using Facebook to connect with old high school friends, share photographs with family, discover new music, and comment within threads about various topics, you will begin to understand how to better connect with your customers. ...

Get Facebook® Marketing For Dummies®, 3rd Edition now with the O’Reilly learning platform.

O’Reilly members experience live online training, plus books, videos, and digital content from nearly 200 publishers.