Chapter 14

Cross-Promoting Your Page

In This Chapter

arrow Working Facebook into your marketing plans

arrow Using other online communication to drive fans to your Facebook Page

arrow Promoting your Facebook Page via offline marketing

arrow Making your Facebook Page search engine–friendly

The best kind of Facebook promotion takes advantage of existing marketing activities to cross-promote your Facebook Page. Driving users to your Facebook Page from other marketing vehicles allows you to take advantage of all your other awesome marketing efforts in addition to Facebook.

In this chapter, I cover the strategies you can use to promote your Facebook Page outside Facebook. Consider how best to integrate your Facebook Page into your existing marketing programs. I examine how companies are adding Facebook to their e-mail marketing campaigns, websites, and blogs; I also discuss search engine–marketing tricks and tips.

Making Facebook Part of Your Marketing Mix

After you set up your Facebook Page, start promoting it to your existing customers so that you can build your Facebook fan community. Begin by publishing ...

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