6 Optimizing and Monitoring Your Advertising
In this chapter:
Monitoring Facebook ads
Understanding ads
Getting ad metrics
Tuning and optimizing ads
Modifying ads
Now that your ad is created, you can watch its performance. Watching your ads’ performance is a crucial part of advertising—you need to tune that performance to get the maximum bang for the buck. Because you’ve created an ad and a Facebook page, you see an Ads and Pages link on the left of every logged-in Facebook page. Clicking that link lets you manage your ads.
When you click the Ads and Pages link, the page shown in Figure 6.1 appears.
Figure 6.1Your ad campaign.
You can manage ...
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