6 Optimizing and Monitoring Your Advertising
In this chapter:
Monitoring Facebook ads
Getting ad metrics
Tuning and optimizing ads
Now that your ad is created, you can watch its performance. Watching your ads’ performance is a crucial part of advertising—you need to tune that performance to get the maximum bang for the buck. Because you’ve created an ad and a Facebook page, you see an Ads and Pages link on the left of every logged-in Facebook page. Clicking that link lets you manage your ads.
When you click the Ads and Pages link, the page shown in Figure 6.1 appears.
You can manage ...