Introduction

You can’t seem to escape it. It’s everywhere. On the news. On business cards. On your mobile phone. What is “it”? “It” is Facebook and it is part of a suite of online tools that change the way we communicate, build relationships, connect with one another, market, and do business.

The more people embrace it, others love to hate it; Facebook continues to grow into not “just another social network” but, instead, a powerhouse company that commands influence.

Many people question the viability of using Facebook as a main form of communication, not only personally but also professionally. Companies, rightfully so, have many questions regarding security, privacy, and how a website where you can comment on what your friends are doing, upload ...

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