You see them every time you log in to Facebook. You head over to your profile or check your Facebook Page or Group, and you’re greeted in the right sidebar with advertisements. Ever wondered how they get there? How they always know some personal bits of information about you, such as your age or name? Or how your friends’ names end up in some of the ads? Want to learn how you can put your own advertisement up? Welcome to Facebook Ads (see Figure 4.1). Facebook provides a huge number of tools, some of which you might not see fitting into your marketing campaign, but one of the easiest and most popular tools to integrate into your marketing campaign is Facebook Advertising.