CHAPTER NINE
Entrepreneurs Who Tried to Fail Fast and Won Big
There are a lot of reasons some start-ups try to fail fast and win big, while others simply fail. Sometimes it’s marketplace timing, simply being too soon or too late. Other times, the idea is right but the execution is so poor the start-up fails. Perhaps the idea was right but the product didn’t work or had quality issues. Some entrepreneurs never really design a business model that makes sense for the business. Others just can’t get their distribution strategy right. Finally, some entrepreneurs just can’t sell the product or service.
“Don’t worry about failure; you only have to be right once.”
—Drew Houston, co-founder of DropBox
Some entrepreneurs literally do everything mostly ...
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