September 2004
Intermediate to advanced
312 pages
6h 56m
English
“Strategy formulation involves the constant search for ways in which the firm's unique resources can be redeployed in changing circumstances.” | ||
| --Richard Rumelt | ||
In most industries, the major players are well aware of what customers are looking for (generically, more value for money). Yet at any given point in time, many of the customers' desired value propositions (whether price, quality, quantity, and so forth) remain unfulfilled because existing business models are incapable of delivering these values in a manner that is also profitable for the firm. However, if a firm can solve this trade-off, then the profits are almost guaranteed.
Many firms take a linear ...