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Failsafe Strategies: Profit and Grow from Risks That Others Avoid
book

Failsafe Strategies: Profit and Grow from Risks That Others Avoid

by Sayan Chatterjee
September 2004
Intermediate to advanced content levelIntermediate to advanced
312 pages
6h 56m
English
Pearson
Content preview from Failsafe Strategies: Profit and Grow from Risks That Others Avoid

Chapter 8. When and How to Use a Low-Price Entry Strategy

An entrant should always consider a differentiation entry strategy if it is at all possible. Differentiation gives the entrant some time before competitive risk becomes a problem. However, under some situations, differentiation is not a good option because the basis for differentiation is not sustainable and the competitive battle quickly becomes one of price. Let us consider some examples.

For a Mature Product, the Entry Strategy Should Be Low Price

Opportunities for differentiation are likely to be less if the product or service has been around for a long time. Even if you manage to develop a basis of differentiation, you are likely to attract the attention of the incumbents. Unless this ...

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Publisher Resources

ISBN: 0131011111Purchase book