September 2004
Intermediate to advanced
312 pages
6h 56m
English
An entrant should always consider a differentiation entry strategy if it is at all possible. Differentiation gives the entrant some time before competitive risk becomes a problem. However, under some situations, differentiation is not a good option because the basis for differentiation is not sustainable and the competitive battle quickly becomes one of price. Let us consider some examples.
Opportunities for differentiation are likely to be less if the product or service has been around for a long time. Even if you manage to develop a basis of differentiation, you are likely to attract the attention of the incumbents. Unless this ...