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Failsafe Strategies: Profit and Grow from Risks That Others Avoid
book

Failsafe Strategies: Profit and Grow from Risks That Others Avoid

by Sayan Chatterjee
September 2004
Intermediate to advanced content levelIntermediate to advanced
312 pages
6h 56m
English
Pearson
Content preview from Failsafe Strategies: Profit and Grow from Risks That Others Avoid

Chapter 9. Strategies to Shape Markets: Products, Process, and Platform

Who Is a Market Shaper?

In Chapter 8, When and How to Use Low-Price Entry Strategy, we made the case for diversification based on leveraging a firm's existing capabilities. Market shaping, on the other hand, usually implies investment in new capabilities. As illustrated in Table 9.1, the new capabilities can be used for shaping a market either through development of a new product (such as Polaroid or the Walkman or the CT scanner), a repeatable process (such as an information technology system or acquisition process), or a platform (such as the DOS or Windows operating system).

Table 9.1. New Capabilities for Shaping Markets

 

Product

Process

Platform

Adapt

Change price-value relationship. ...

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Publisher Resources

ISBN: 0131011111Purchase book