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Failsafe Strategies: Profit and Grow from Risks That Others Avoid
book

Failsafe Strategies: Profit and Grow from Risks That Others Avoid

by Sayan Chatterjee
September 2004
Intermediate to advanced content levelIntermediate to advanced
312 pages
6h 56m
English
Pearson
Content preview from Failsafe Strategies: Profit and Grow from Risks That Others Avoid

Part 2. The Risks in Growth and Diversification Strategy

One of the most vexing problems for a successful firm is to figure out how to grow out of the niche that brought it its success. Your firm might enter a new business either by creating (shaping) a new market or entering an existing market (adapting).[1] You will, of course, recognize this constitutes a choice between demand risk and competitive risk. Other than creating a new industry (which we discuss in Chapter 9, Strategies to Shape Markets: Products, Process, and Platform, which has its own set of risks), most firms that try to grow out of their original niches have to consider entry into an established market. Unfortunately, a lot of firms do not apply the same principles in the new ...

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Publisher Resources

ISBN: 0131011111Purchase book