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FairPay by Richard Reisman

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CHAPTER 14

Learning the New Logic—Low-Risk Testing, Sweet Spots, and Continuous Adaptation

How to start? Find the sweet spots. Established businesses will want to do controlled testing in a restricted environment to learn how these methods work and tune the process before putting mainstream revenues at risk. Even start-ups will want to move in managed stages. This chapter explores some strategies for doing that, and growing from there.

Be sure to keep an open mind. The starting points proposed here need to be tested. The paths to increasing sophistication and variations in the next chapter should be kept in mind as well. Such enhancements might turn out to be important to achieving success early on.

Perhaps the most promising areas to consider ...

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