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FairPay by Richard Reisman

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CHAPTER 2

Business Overview—Part 1

Basic Concepts—How and Why

Price Should Reflect Value

We are so used to our current practices of seller-pre-set prices that discriminate poorly (yesterday’s logic), that we tend to not realize how that distorts our economy and makes it inefficient—especially now that there are major sectors where scarcity of supply is simply a non-issue. Why do all users of a service—such as digital newspaper or digital music or video subscription service—pay the same price? Some use such services heavily, others lightly. Some obtain high value from the services, others just minimal levels of value. Some are affluent and some are not. Yet they all pay the same price.

The focus of this book is on why that is not simply a matter ...

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