Brief Example: Digital Content Subscription Businesses

We will examine a variety of practical business examples of FairPay in a range of industries in Part II, but let’s take a quick look at a representative and important example. This is a subscription-oriented example. (FairPay also applies to item-oriented sales, when they are part of an ongoing relationship, as explained in Chapter 7.)

Digital content businesses of all kinds are increasingly shifting to ongoing subscription models for time-limited access to content. Subscription platform-vendor Zuora has nicely described this as “The Subscription Economy” and has described how this fundamentally changes business from sale of things, to ongoing access to services, with deep ramifications ...

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