O'Reilly logo

FairPay by Richard Reisman

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

CHAPTER 7

Making It Work—Operational Details, Tools, Continuous Learning and Adaptation

Why Would Anyone Pay If They Don’t Have to?

The answer is simple: Buyers who do not pay will not get further offers.

This is the first question many people ask on hearing of FairPay—given its superficial similarity to Pay What You Want (PWYW) pricing. But FairPay is very different. It is a repeated game, with a balance of powers—if you want to keep playing you must pay enough to keep the seller satisfied enough to let you do that. With FairPay, there are consequences for not paying—much as there are for having a poor credit rating.

Guiding FairPay Pricing for Control and Predictability

The objective is not just getting them to pay—but getting them to pay enough—in ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required