Copyright
Library of Congress Cataloging-in-Publication Data
Fombrun, Charles J. Fame and fortune: how successful companies build winning reputations / by Charles J. Fombrun and Cees B.M. van Riel. p. cm.—(Financial Times Prentice Hall books) Includes bibliographical references and index. ISBN 0-13-093737-1 1. Corporate image. 2. Corporations—Public relations. 3. Brand name products—Management. I. Riel, C. B. M. van Riel. II. Title. III. SeriesHD59.2.F657 2003659.1—dc21 2003049853
Editorial/production supervision: Kerry Reardon
Cover design director: Jerry Votta
Cover design: Anthony Gemmellaro
Art director: Gail Cocker-Bogusz
Interior design: Meg Van Arsdale
Manufacturing manager: ...
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