Library of Congress Cataloging-in-Publication Data

Fombrun, Charles J.  Fame and fortune: how successful companies build winning reputations / by Charles J. Fombrun and Cees B.M. van Riel.    p. cm.—(Financial Times Prentice Hall books)  Includes bibliographical references and index.  ISBN 0-13-093737-1   1. Corporate image. 2. Corporations—Public relations. 3. Brand name products—Management. I. Riel, C. B. M. van Riel. II. Title. III. SeriesHD59.2.F657 2003659.1—dc21                                                               2003049853

  • Editorial/production supervision: Kerry Reardon

  • Cover design director: Jerry Votta

  • Cover design: Anthony Gemmellaro

  • Art director: Gail Cocker-Bogusz

  • Interior design: Meg Van Arsdale

  • Manufacturing manager: ...

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