Praise for Fame and Fortune:


“A strong reputation is an enduring source of competitive advantage. In Fame and Fortune, Fombrun and van Riel show how successful companies mobilize the support of employees, consumers, and investors to strengthen their reputational capital. An excellent read!”

 --FREDERICK W. SMITH,Chairman, President, and CEO, FedEx Corp

“At Philips, we care a lot about our reputation. In their latest book, Fombrun and van Riel provide an excellent roadmap for companies who care as much about their reputations as we do and want to improve how they are regarded by others.”

 --GERARD J. KLEISTERLEE,President and CEO, Royal Philips Electronics

Fame and Fortune is a searching examination of a company’selusive yet valuable asset: its ...

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