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Fascination by Nancy Graham Holm

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Preface

A New Curriculum for a New Era

Increased commercialisation in television broadcasting has brought unprecedented change in viewing. Where once a nation’s public service broadcast industry reigned supreme with a monopoly of viewers, now there is competition from other channels whose programming is commercially sponsored, either wholly or partially. Competition for an audience is now a common element for survival in the television industry.

TV journalism has not escaped this competition and broadcasters have been forced to upgrade production values in order to attract and hold viewers. This is particularly true if informative programmes want to attract and keep the attention of young people, often referred to as the “MTV generation,” instinctively ...

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