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Fashion Marketing by Caroline Le Bon

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About the Author

Caroline Le Bon is Adjunct Professor of Marketing at the University of Houston-Downtown and a Research Associate at Aix Marseille University, France. She received a Bachelor of Arts in Applied Economics and a Master in Retail Management, Logistics and Negotiation from the University of Paris Dauphine; a Master of Science in Marketing from the University of Paris Sorbonne; and a Ph.D. in Marketing from Aix ­Marseille University. Her research, conducted in France, Asia, and the United States, focuses on the role and importance of fashion equity and fashion brands in consumer behavior.

Before joining academia, she spent 10 years as a buyer at Galeries Lafayette, a leading French department store, working in the accessories, women’s, ...

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