
Chapter 4
Efficient consumer response in fashion
retail supply chain systems
SUMMARY
Efficient consumer response (ECR) is a well-established practice in fashion retail sup-
ply chains. It refers to a quick responsive and consumer-driven system. In this chapter,
we explore the ECR program in fashion retail supply chain systems. First, we build
a formal analytical inventory model with Bayesian information updating. Second, we
conduct profit analysis for the fashion retailer with respect to the benefit of using ECR.
After that, we examine the all-win situation in which we consider the consumer, the
retailer, the manufacturer and the whole fashion retail ...