
82 Fast fashion systems:Theories and applications
which can coordinate the supply chain that w
rs
=αcx
∗
sc
. In this situation, the retailer’s
price and quality design enables the fast fashion supply chain to achieve the best
performance.
From the above we know that in the RSC the manufacturer can get to share
part of the retailer’s revenue in exchange for a lower wholesale price. There seems no
irrationality in such a contract, but the situation will be changed if the retailer makes
mistakes in forecasting the market demand, i.e., a loss from overage or underage will
happen.
6.4.2 The coordination with FB
In this subsection, we will consider two cases