
100 Fast fashion systems:Theories and applications
In this case the researchers were involved not only in semi-structured interviews
with key informants who dealt with the issues but also used participant observation
to better understand store operations (Palsson, 2007). Our engagement with the case
company stemmed from efforts by the researchers in developing knowledge transfer
and impact activities with UK companies. The case company is a major UK department
store retailer that operates nationally. For confidentiality reasons we cannot name the
retailer or provide any other demographic data about them as such information might
inadvertently reveal ...